A ManvsMachine project.

Working closely with the team at McCann New York & Smirnoff we designed and directed the launch film, DOOH executions and a suite of social films for their expressive, confident and bold new global campaign 'We Do We'.

Infused with a fresh & colourful energy, the campaign embodies Smirnoff's ethos as 'a brand for everyone', vibrantly championing the power of the collective and celebrating the magic that's created when different people, ingredients and flavours come together.

Working as part of the in-house team at ManvsMachine I was project lead and involved with conceptualizing and direction.