Converse ~ Rave New World


A ManvsMachine project.

Converse came to us with a product to mark a new future for the brand – one that references the past but is always gazing forwards. It was up to us to mirror this thinking and craft a campaign that embeds this into contemporary culture, and the brand as a whole.

Taking cues from the products ‘rave culture’ roots, we created a vast library of assets for each new shoe 'pack'. Ranging from 2D/3D animation, Illustration, supporting logomarks and bespoke typographic treatments.

My role was project lead, Design & Direction, working as part of the in-house team at ManvsMachine.