To coincide with Cash App’s Fall Release 2025, we crafted a dynamic launch film and series of asstes that showcased the platform’s newest features. Using cutting-edge Gaussian Splatting, we captured real-world talent and seamlessly placed them inside a fully realised 3D Cash App universe. The project blends custom-designed 3D assets, bold 2D typographic systems and intuitive UI integrations to create a cohesive suite of campaign assets, bringing Cash App’s evolving ecosystem to life.

Working as part of the in-house team at ManvsMachine I was project lead and involved with conceptualizing and direction.